Travel Norfolk was created to encourage Norfolk residents to choose alternative travel solutions and use more sustainable forms of travelling. I was asked to design the logo and a consistent strong identity to build confidence in their work, showcase what options are available, and to show travel as a convenient single system. The logo is based upon typical sign postage found all over Norfolk combined with the notion of choice, freedom and direction. The style promotes confidence and reliability in a service that will offer travel alternatives while achieving their NetZero ambitions.