After Covid, bus travel in Norfolk had declined and a campaign was created by Travel Norfolk to encourage more people to use the bus. Using genuine reasons why people of Norfolk use the bus, I designed a series of creatives that showcase them. Making the reason the main focal point, with an illustration to compliment and to show the inclusive community of Norfolk, a large print campaign was targeted on bus stops and bus stations throughout Norfolk. An online promotion of the campaign ran along side this for more targeted exposure. The results of the campaign were a success as bus travel in Norfolk increased over time. The campaign was topped off by winning Gold in the Best Integrated Campaign at the CIPR Anglia, Thames, and Chiltern PRide Awards 2023.