Children’s Services at Norfolk County Council required branding of their Flourish service. Flourish is service that implements long-term, sustainable changes in which all children and young people in Norfolk can ‘flourish’. I was tasked in delivering a logo and branding solution for the service that would be attractive and inspiring. Using bright coloured petals of a flower in bloom with a silhouette of a child/ young person celebrating represented an inspiring journey and achievement in which all children and young people are welcome to experience in Norfolk. Elements of the logo where then used to provide a strong and consistent brand throughout the service.