Norfolk County Council’s ‘Ready to Change’ is a free online tool to help and encourage behaviour change in adults and to inspire them to make subtle changes in their habits for a more healthier lifestyle. I was asked to design and brand the project for the launch of their digital and print campaigns. The brand is fresh, fun, and uplifting while steering away from a more medical and regimented feel which may be counter productive when trying to encourage behaviour change. The spark element in the logo and branding is a reference to older adults having the idea and determination to change while representing the four behaviour change areas of reducing alcohol, eating better, to stop smoking, and to be more active.