Blue Box Logo Design
Last week I completed a logo project for a British company called Blue Box Technology Solutions. Blue Box are a technology design consultancy for attractions such as theme parks, museums, large scale events and visitor experiences. Upon receiving the brief and the extremely short deadline, I set out to design a logo to represent their company. As with all projects l started with some extensive research on the company’s competition and it was clear that a clean, creative and professional icon was required.
I wanted to combine the light element of the projection technology the company provides solutions for along with a blue box. It was this notion of making a flat 2D icon with a 3D style that I wanted to promote. Therefore after developing this idea with the client, I decided to use a blue cube but with light coming from one of the corners so it looks like its being projected onto the inside of the cube, much like an image is projected onto a wall. With this in mind, I stripped the ideas back to the simplest combination of geometric lines, as light travels in straight lines, into an all encompassing icon which promotes the previously mentioned elements of light and projection.
The typography in the logo references the company name by using the ‘O’ in the word 'BOX' as more geometric and as a blue square. The square is based on a view finder/target as the company targets technology solutions. This was originally an idea on its own in the early stages of logo development but the typography compliments the icon to make it a solid and complete logo.
After the logo was completed and finalised there was the task of designing business cards for the client for use at networking events. The front of the card features all the logo elements and the back has just simply the Blue Box icon. A gloss over lay was placed on the blue box on the back of the card and also the grey box element on the front.